The user experience must be preserved
The Internet is an environment very different than any other media, and although at the beginning of its existence it had copied the details of the press, later on, it evolved and created its own style. With that evolution, it became a unique medium with its own rules about user experience.
Users have become accustomed to fast, intuitive, and seamless experiences online. Any disruption to this experience, whether through intrusive ads, slow loading times, or confusing navigation, can drive users away permanently.
When planning your digital marketing actions, always consider how they will impact the user's experience. Pop-ups that block content, auto-playing videos with sound, and deceptive dark patterns are all examples of practices that violate the user's expectation of a good experience.
Remember: the user came to your website or platform for a reason. Respect that reason and ensure your marketing enhances rather than detracts from their journey.