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This is the last part of the article Digital marketing and consumer rules. The quality of experience of the user is, in part, in the simplicity of it.
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Always have in mind that the Internet is a bidirectional and interactive communication. People want to express themselves and feel heard.
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The Internet involves impressive numbers. Create an email marketing list, scan thousands of profiles, and build through word-of-mouth.
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Every time you are planning an online action, forget computers and think about people. Each click has a person behind it.
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On the Internet, the consumer can tell you when you're wrong. Transparency is not optional — it's your greatest asset.
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The Internet is an environment very different than any other media. It evolved and created its own unique style and user expectations.
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The golden rule of Internet usage: any interaction must have permission. Only talk when the consumer wants to listen.
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Unlike other media, on the Internet there are no set rules. There is a constant battle between total freedom and regulation.
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An online consumer is the same person who exists in real life. Depending on generation and profile, they use digital media differently.
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The online consumer represents all social-economic classes. They seek fun, relationship, and information across all digital platforms.
Read more →Our mission is to help people to achieve their life, work, and business goals by using the Internet and Digital Technologies.