The interaction must have user consent
The golden rule of Internet usage is that any interaction must have permission. This means you must only talk when the consumer wants to listen, and must just send what they want to receive, and must only interact when they already know you.
This is fundamentally different from traditional advertising, where messages are broadcast to audiences regardless of their interest or consent. On the Internet, unsolicited communication is not only frowned upon but can lead to legal consequences, such as anti-spam laws, and reputational damage.
Permission marketing, a concept popularized by Seth Godin, is at the heart of successful digital strategies. Building an audience that has opted in to hear from you creates a far more valuable relationship than any amount of forced exposure could achieve.
Always ensure that your digital marketing efforts are based on consent, transparency, and respect for the consumer's time and attention.